Category Archives: Promotion

Branding (and Re-Branding) for Authors

The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to … Continue reading

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 19 Comments

How to Build (and not Build) an Author Site

When I released my first book four years ago, I wasn’t convinced I needed an author site. After all, an Amazon Author Page includes most of the basic elements needed to establish a web presence, and it’s free to boot. … Continue reading

Posted in Blogging, Promotion, SelfPublishing, Writing | Tagged , , , , | 23 Comments

Do Free Book Promotions Work? (Part I)

For years now, the prevailing wisdom in self-publishing has been that periodically pricing a book at free for a few days is a great way to build an audience. More recently, many authors are reporting that giving away thousands of … Continue reading

Posted in Promotion, SelfPublishing, Writing | Tagged , , , , | 33 Comments

It’s Free Promotion Week for The Lafayette Campaign

Over the last several months I’ve been trying, and reporting on, my success with various paid promotions. This week I’m running a blitz of promotions with the book available for free. Why not download a copy right now here? If … Continue reading

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 15 Comments

Which Book Promotion Services Work?

About a month ago I posted a piece on trying out the various book sale promotion sites that are available, and promised to report back on progress. Here are some preliminary findings, as well as an example of one I … Continue reading

Posted in Promotion, SelfPublishing | Tagged , | 15 Comments

Are Press Releases Worth it? Results and Conclusions

Yesterday I set up a little experiment to see whether paying for press releases can prove to be worthwhile for authors seeking to promote their books. The experiment was based on a press release I wrote, and issued through PRLog.org, … Continue reading

Posted in Promotion, SelfPublishing | Tagged , , | 18 Comments

Are Press Releases Worth it?

Self-publishing is full of mug’s games (that’s Brit-speak for ways to take suckers in). Sometimes it even seems that there are more people trying to exploit self-published writers than there are Indie-authors. Is selling press releases another one of them? … Continue reading

Posted in Promotion, SelfPublishing | Tagged , , , | 4 Comments

The Lafayette Campaign On Sale: Trying out the Discount Game

First off, if you’ve been thinking about reading The Lafayette Campaign, now would be an excellent time to do so, as I’ve dropped the price to $.99 for the next few days. Why? Because I’m going to systematically try out … Continue reading

Posted in Promotion, SelfPublishing, Writing | Tagged , , , , | 6 Comments

The Lafayette Campaign: First Reviews!

I’m happy to report that the launch of my second cybersecurity thriller, titled The Lafayette Campaign, a Tale of Deception and Elections, is off to a great start in a couple of ways.

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 2 Comments

Author Poll Results: Which promotional methods produce the most sales?

While the sample set was not large, the results were interesting. Thanks to those that participated in the poll I posted last week.

Posted in Promotion, SelfPublishing, Uncategorized | Tagged , , | 5 Comments