Monthly Archives: December 2015

Branding (and Re-Branding) for Authors

The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to … Continue reading

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 19 Comments

How to Build (and not Build) an Author Site

When I released my first book four years ago, I wasn’t convinced I needed an author site. After all, an Amazon Author Page includes most of the basic elements needed to establish a web presence, and it’s free to boot. … Continue reading

Posted in Blogging, Promotion, SelfPublishing, Writing | Tagged , , , , | 23 Comments