Author Archives: Andrew Updegrove

About Andrew Updegrove

I'm a cybersecurity thriller author/attorney that has been representing technology companies for more than thirty years. I work with many of the organizations seeking to thwart cyber-attacks before they occur.

New Site! (Please Come Visit)

Posted on January 12, 2016 by Andrew Updegrove

Over the past month I’ve been writing about my plans for revamping my self-publishing approach in several ways, including rebranding and creating an author website more suited for serious self publishing. I’ve just finished a big part of that effort … Continue reading →

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Branding (and Re-Branding) for Authors

Posted on December 27, 2015 by Andrew Updegrove

The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to … Continue reading →

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 19 Comments

How to Build (and not Build) an Author Site

Posted on December 5, 2015 by Andrew Updegrove

When I released my first book four years ago, I wasn’t convinced I needed an author site. After all, an Amazon Author Page includes most of the basic elements needed to establish a web presence, and it’s free to boot. … Continue reading →

Posted in Blogging, Promotion, SelfPublishing, Writing | Tagged , , , , | 24 Comments

Max Power Recommended Read Awards 2015

Posted on November 29, 2015 by Andrew Updegrove

One of the great things that happened to me as a writer this year was being invited to join a great author’s support group on Facebook called the Indie Author Support & Discussion group. It’s chock-a-block full of great writers … Continue reading →

Posted in Book Reviews, My Writing, Uncategorized | Tagged , , , | 4 Comments

Myths, Mysteries and Coming of Age: An Interview with Author Julia Lund

Posted on November 14, 2015 by Andrew Updegrove

Back in July, I reviewed a fascinating new novel titled Selkie, by English author Julia Lund. I’m now pleased to present an interview with the author, in which she shares the inspirations for her work, her thoughts on defining an … Continue reading →

Posted in Book Reviews, Writing | Tagged , , | 10 Comments

A Happy Birthday Book Review

Posted on November 9, 2015 by Andrew Updegrove

Notching another year in the metaphorical – and rapidly diminishing – stick measuring one’s life is not exactly a celebratory event. In fact, it’s right up there with performing your morning check in to confirm that you haven’t sold any … Continue reading →

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Do Free Book Promotions Work (Part II)

Posted on October 24, 2015 by Andrew Updegrove

Two and a half weeks ago, I posted a report on the initial results of a free copy promotion I ran, using four of the more effective book newsletter services. That campaign was successful in the near term, resulting in … Continue reading →

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Do Free Book Promotions Work? (Part I)

Posted on October 6, 2015 by Andrew Updegrove

For years now, the prevailing wisdom in self-publishing has been that periodically pricing a book at free for a few days is a great way to build an audience. More recently, many authors are reporting that giving away thousands of … Continue reading →

Posted in Promotion, SelfPublishing, Writing | Tagged , , , , | 33 Comments

It’s Free Promotion Week for The Lafayette Campaign

Posted on September 28, 2015 by Andrew Updegrove

Over the last several months I’ve been trying, and reporting on, my success with various paid promotions. This week I’m running a blitz of promotions with the book available for free. Why not download a copy right now here? If … Continue reading →

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 16 Comments

Book Review: Primed by the Past (Fiction; Barbara Speake)

Posted on September 18, 2015 by Andrew Updegrove

I’m a bit behind in my reviews of other Indie authors, but am happy to get back in the saddle with this recommendation of the first book in Barbara Speake’s three book (to date) series describing the adventures of Annie … Continue reading →

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