Tag Archives: Web Promotion

Branding (and Re-Branding) for Authors

The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to … Continue reading

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 19 Comments

How to Build (and not Build) an Author Site

When I released my first book four years ago, I wasn’t convinced I needed an author site. After all, an Amazon Author Page includes most of the basic elements needed to establish a web presence, and it’s free to boot. … Continue reading

Posted in Blogging, Promotion, SelfPublishing, Writing | Tagged , , , , | 23 Comments

Do Free Book Promotions Work? (Part I)

For years now, the prevailing wisdom in self-publishing has been that periodically pricing a book at free for a few days is a great way to build an audience. More recently, many authors are reporting that giving away thousands of … Continue reading

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It’s Free Promotion Week for The Lafayette Campaign

Over the last several months I’ve been trying, and reporting on, my success with various paid promotions. This week I’m running a blitz of promotions with the book available for free. Why not download a copy right now here? If … Continue reading

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 15 Comments

Are Press Releases Worth it? Results and Conclusions

Yesterday I set up a little experiment to see whether paying for press releases can prove to be worthwhile for authors seeking to promote their books. The experiment was based on a press release I wrote, and issued through PRLog.org, … Continue reading

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Are Press Releases Worth it?

Self-publishing is full of mug’s games (that’s Brit-speak for ways to take suckers in). Sometimes it even seems that there are more people trying to exploit self-published writers than there are Indie-authors. Is selling press releases another one of them? … Continue reading

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Writing a Book Proposal (Remember Book Proposals?)

Once upon a time, when someone was done writing a book (or even before), they tried to find a publisher, or an agent and then a publisher, willing to take on their book. Of course, that was eons ago – … Continue reading

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 12 Comments

Book Promotion: What Really Works?

These are the best and worst of times for authors. We can publish and promote our own books, and there are almost endless ways to go about doing so. The problem is, most promotional methods either don’t work well (or … Continue reading

Posted in Promotion, SelfPublishing | Tagged , , , , | 21 Comments

Do You Suffer from Post Printum Depression?

So there you are, at long last. The writing, the revision (and revision, and revision and revision…) are over; the proofreading, too, and the cover design. The files are uploaded, and in due course your book has winked live at … Continue reading

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An Interview with Ian Probert, Author of “Johnny Nothing”

It’s my pleasure this week to share an interview with career journalist, “hybrid” author, and most recently, illustrator Ian Probert. Ian’s latest genre (ad)venture is Johnny Nothing, a sly, riotously funny book written ostensibly for children that parents will want … Continue reading

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