Category Archives: SelfPublishing

Branding (and Re-Branding) for Authors

Posted on December 27, 2015 by Andrew Updegrove

The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to … Continue reading →

Posted in My Writing, Promotion, SelfPublishing, Writing | Tagged , , , , , | 19 Comments

How to Build (and not Build) an Author Site

Posted on December 5, 2015 by Andrew Updegrove

When I released my first book four years ago, I wasn’t convinced I needed an author site. After all, an Amazon Author Page includes most of the basic elements needed to establish a web presence, and it’s free to boot. … Continue reading →

Posted in Blogging, Promotion, SelfPublishing, Writing | Tagged , , , , | 24 Comments

Do Free Book Promotions Work? (Part I)

Posted on October 6, 2015 by Andrew Updegrove

For years now, the prevailing wisdom in self-publishing has been that periodically pricing a book at free for a few days is a great way to build an audience. More recently, many authors are reporting that giving away thousands of … Continue reading →

Posted in Promotion, SelfPublishing, Writing | Tagged , , , , | 33 Comments

It’s Free Promotion Week for The Lafayette Campaign

Posted on September 28, 2015 by Andrew Updegrove

Over the last several months I’ve been trying, and reporting on, my success with various paid promotions. This week I’m running a blitz of promotions with the book available for free. Why not download a copy right now here? If … Continue reading →

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 16 Comments

Which Book Promotion Services Work?

Posted on September 13, 2015 by Andrew Updegrove

About a month ago I posted a piece on trying out the various book sale promotion sites that are available, and promised to report back on progress. Here are some preliminary findings, as well as an example of one I … Continue reading →

Posted in Promotion, SelfPublishing | Tagged , | 15 Comments

Are Press Releases Worth it? Results and Conclusions

Posted on August 12, 2015 by Andrew Updegrove

Yesterday I set up a little experiment to see whether paying for press releases can prove to be worthwhile for authors seeking to promote their books. The experiment was based on a press release I wrote, and issued through PRLog.org, … Continue reading →

Posted in Promotion, SelfPublishing | Tagged , , | 18 Comments

Are Press Releases Worth it?

Posted on August 11, 2015 by Andrew Updegrove

Self-publishing is full of mug’s games (that’s Brit-speak for ways to take suckers in). Sometimes it even seems that there are more people trying to exploit self-published writers than there are Indie-authors. Is selling press releases another one of them? … Continue reading →

Posted in Promotion, SelfPublishing | Tagged , , , | 4 Comments

The Lafayette Campaign On Sale: Trying out the Discount Game

Posted on August 4, 2015 by Andrew Updegrove

First off, if you’ve been thinking about reading The Lafayette Campaign, now would be an excellent time to do so, as I’ve dropped the price to $.99 for the next few days. Why? Because I’m going to systematically try out … Continue reading →

Posted in Promotion, SelfPublishing, Writing | Tagged , , , , | 6 Comments

The Lafayette Campaign: First Reviews!

Posted on July 30, 2015 by Andrew Updegrove

I’m happy to report that the launch of my second cybersecurity thriller, titled The Lafayette Campaign, a Tale of Deception and Elections, is off to a great start in a couple of ways.

Posted in My Writing, Promotion, SelfPublishing | Tagged , , , | 2 Comments

Author Poll Results: Which promotional methods produce the most sales?

Posted on July 29, 2015 by Andrew Updegrove

While the sample set was not large, the results were interesting. Thanks to those that participated in the poll I posted last week.

Posted in Promotion, SelfPublishing, Uncategorized | Tagged , , | 5 Comments